MOA Winery: Family Wine on the Ancient Incense Route

By Henry Jakubowicz |

What happens when a desert farming family decides to turn curiosity into wine? At MOA Winery in Moshav Tzofar, the answer is a deeply personal Arava story. Founded by Yehuda and Zvia Friedman, MOA was the first winery established in the Arava. What began as another chapter in the family’s agricultural journey has grown into…

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