Tushia Winery: Turning Desert Sand into Wine in Be’er Milka

Gal and Roni Tushia in their vineyard at Be’er Milka in the Negev

How does a tomato planted in a small South Tel Aviv apartment become a winery among the dunes near Israel’s border with Egypt? For Gal and Roni Tushia, that first small act of cultivation opened a path that eventually led far from city life. Today, their agricultural-educational farm in Moshav Be’er Milka stretches across approximately…

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MOA Winery: Family Wine on the Ancient Incense Route

What happens when a desert farming family decides to turn curiosity into wine? At MOA Winery in Moshav Tzofar, the answer is a deeply personal Arava story. Founded by Yehuda and Zvia Friedman, MOA was the first winery established in the Arava. What began as another chapter in the family’s agricultural journey has grown into…

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Pinto Winery: A Family Vision Taking Root in the Negev Desert

Pinto Winery: A Family Vision Taking Root in the Negev Desert Can excellent wine really grow in the desert? At Pinto Winery in Yeruham, the answer is found in every glass. Founded in 2020, this family winery was created with an ambitious vision: to demonstrate that the Negev’s demanding climate, combined with modern desert agriculture…

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From Desert to Global Vineyards: How Israel’s Negev Became an Internationally Recognized Wine Region

Merage Foundation Israel

For centuries, the Negev Desert was viewed as a harsh and unforgiving landscape, where agriculture seemed almost impossible. Today, however, the #Negev tells a very different story. Through innovation, determination and the revival of ancient desert farming techniques, the region has emerged as one of Israel’s most exciting wine destinations. Stretching from the northern Negev…

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